Study with Quizlet and memorize flashcards containing terms like website data collection begins with a snipet of, The goal of the trakcing code is to, Interactions on your website can be as simple as and more. The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. - Users who viewed a webpage, then watched a video. Study with Quizlet and memorize flashcards containing terms like A collection of 1,000 images is considered structured data. Study with Quizlet and memorize flashcards containing terms like Digital analytics is, what is the first step of analytics planning?, which of the following should be the first step you complete during the analytics planning process? and more. Exit Pages. The dimension DV360 Creative Name (CM Model) and the metric Avg. Learn. 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Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. Study with Quizlet and memorize flashcards containing terms like In Google Analytics, what is a "metric"?, In Google Analytics, what is a "dimension"?, True or false: Once Google Analytics processes data, it's stored in a database where it. statistics. Website referral traffic B. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. Content groupings allow you to view and compare aggregated metrics by content group name,. " Each property can collect data independently of each other using a unique tracking ID that appears in your tracking code. Metrics are quantitative measurements related to one or more dimensions. Social media traffic D. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? - Custom Filter - Event Tracking - Custom Dimension - Custom Metric, What kinds of hits does Google Analytics track? - Pageview - Event - Transactions - All of the above, To recognize users across different devices, what. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? A. Study with Quizlet and memorize flashcards containing terms like What are the 5 reporting modules, what does real time tell us, what is the dashboard and more. Quiz 1 Marketing Analytics. -value. A dimension that can help you analyze site performance. The browser used to access content (e. In Multi-Channel Funnel reports, how are default conversions credited? Landing Pages Report. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. - Online point-of-sales systems. Live. The total amount of revenue a business has made in a given. What is a secondary dimension in Google Analytics quizlet? In Google Analytics, what is a “secondary dimension”? An additional dimension you can add to a report for more specific analysis. Measures data. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube. It is like a parking space reserved for your custom metric. Source / medium. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? As a. Term. To recognize users across different devices, what feature must be enabled?. reports that allow you to track website goals based on your business objectives. The component of the Google Analytics platform that manages how your data is processed. T/F Competitive research tools have access to the actual profits of competitors. - Google Analytics and Google Analytics 360 (social media campaigns) - Adobe Analytics - Woopra (social media campaigns) - Kissmetrics. Sessions / Bounce rate. Most often referencing the number of visits (sessions) to your site. Using the measurement protocol you can. Filter 1: include Brazil or Argentina. Google Analytics Certification. Quizlet for Schools; LanguagePhase 1: Identity Metrics. And here's where the goals feature steps in. D) Metrics are quantifiable measures. APIs include the Core Reporting API to access data from the standard reports, the Real Time Reporting API to access live data, the Multi-Channel Funnels API to access attribution data, plus the Embed API, the. 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Please save your changes before editing any questions. revenue from marketing multiplied by the contribution margin divided by marketing spending. Google Analytics for Beginners Learn with flashcards, games, and more — for. Within Hootsuite Analytics, you can add a report template, which is. Study with Quizlet and memorize flashcards containing terms like 1. a new resource to help you get the most out of Google Analytics 4. The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. Dimension. Quizlet, Inc. But without context, numbers are just numbers. E-commerce platforms 3. 1 / 107. return on marketing investment is what type of marketing metric? strategic. True or false: only 15% of CMOs have been able to quantify the impact of social media. You can use a web traffic tool such as Google Analytics to measure how much your traffic comes from organic social media. What is a "metric" in Google Analytics? a) A dimension that can help you analyze site performance. Study with Quizlet and memorize flashcards containing terms like Web Analytics, User, New Users and more. Explanation: Metrics are quantitative measurements. 2. Flexibility refers to, Which is a social media information flow? and more. AdWords Campaign traffic, Which report indicates the last page users viewed before leaving your website? A. aggregates your data into database tables. What is social media net promoter score (NPS) A metric that companies used to measure the willingness of customers to recommend a company's product or services to others. Event C. , What does Google Analytics call a URL that passes data parameters for reporting?, When does the Google Analytics tracking code send a. 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Study with Quizlet and memorize flashcards containing terms like What is Google Analytics?, What are the key benefits of GA?, What is meant by KPI (Key Producing Indicator) in GA? and more. Transaction D. ). In the same regard, here are 5 examples of metrics: Increase website traffic: The number of people that visit your website. BUS 421 CH 12 Quiz. What can you do with audience triggers? a. Customer Filter. -value. -View Google Ads click and cost data next to site engagement data in Analytics. Blog. 2) Marketing objectives: These support the business objective. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. 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Similarly if there are several sinks. )1) Business objective: A broad, top-level goal for your company. Test. Study with Quizlet and memorize flashcards containing terms like Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?, How can Google Ads use audiences from Google Analytics when the two are linked?, One of. You may assign multiple properties to each account, so you can collect data from different websites, mobile applications, or other digital assets associated with. In this report, which of these is a "metric" in Google Analytics? How many users were on mobile phones Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?Google Analytics 4 (GA4) is the latest version of Google Analytics. Sign into your Google Analytics account. Social media traffic D. A metric that companies use to measure the willingness of customers to recommend a company products or services to others Buyers journey & Objective Awareness: Create Awareness Consideration: Generate Demand Decision: Drive Conversion Adoption: Delight Customers Advocacy: Inspire evangelismStudy with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. a. B) They are used to track the status of a marketing process. If not, just scroll until you find it. 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Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. 18 During data processing, Google Analytics: transforms your raw data from collection according to your configuration settings. Screenviews, Pages per Session, and Average Session Duration. However, whereas pageviews. Custom Filter B. a) The percentage of sessions that result in a site registration b) The percentage of sessions that are unique c) The percentage of sessions which contain three or more pageviews d) The. All Pages report B. Whether you are preparing for a certification exam or just want to. -An imperfect process where speed trumps perfection. 4. 1 minute. Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) - Users 25 to 34 years of age who have their browser set to Spanish. Analyzing your Google and Facebook ad metrics is a good start. Using the Measurement Protocol you can: send data to Google Analytics from any web-connected device send data to Google Analytics from a kiosk or a point of sale system upload aggregated data tables to Google Analytics A and B only A,. Real-time reports C. The metric Pages/Session is the average number of pages viewed per. Study with Quizlet and memorize flashcards containing terms like Digital Analytics is, "Digital analytics" is the analysis of qualitative and (a) _____ data from your business and the competition to drive a (b) _____ of the online experience that your (c) _____ and potential customers have which translates to your desired (d) _____. What feature collects company-specific data such as Member Status? a Custom Filter b Event Tracking c Custom Dimension d Custom Metric. Metric. If you don’t have a data and analytics background, the UI is. Study with Quizlet and memorize flashcards containing terms like What setting must you enable to see data in Demographics and Interests Reports? a) Content Grouping b) Advertising features c) User permissions on the view d) In-Page Analytics, Which report should you use to check if users are exiting from important pages on your. This metric measures the average time a user is engaged on a page. Term. For your digital marketing efforts to succeed, you need. Social Media Share of Voice. Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page. The following are a few of the different types of hits that Google Analytics will track: Pageview Hit – This refers to every time a page is viewed, regardless of whether a visitor has been on that page previously. , According to the Gartner Analytic Ascendancy Model, what category of questions does the following website. Sign up. Live. 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This metric is based on the number of keywords for each domain and the domains' number of common keywords. See this exam that covers GA4, the latest version of Google Analytics The Google Analytics Individual Qualification covers basic and advanced Universal Analytics concepts. A metric is quantitative measure (numbers) What do you add to the header of all pages on a site to allow sharing of data with Google Analytics Universal tracking codeWhat feature can join offline business systems data with online data collected by Google Analytics? Data Import. Study with Quizlet and memorize flashcards containing terms like Which of the following features are only available for Analytics 360 properties? (select three), Which feature is unique to Roll-Up Reporting Properties?, Which features need to be configured within the views of your new Roll-Up Property? (select three) and more. Dimensions are attributes, or categories, of data. b) The dates in your date range. A temporary or persistent cookie is dropped onto the user's browser 4. For example, if you select "City" as the primary dimension and "User type" as the secondary dimension, and data exists for New York, Lima, and Berlin, the table will have six rows: New York, new users; New York, returning users; Lima, new. What are metrics vs dimensions metric: unit of information taht tells you how some aspect of your business performed during a specific timeframe (column header) dimension: criteria your metrics are being measured against (rows) ex: Sessions (metrics) by country (dimension) Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Continue tracking KPIs and tie them to your. What is a "metric" in Google Analytics? a. What report indicates where users start or exit the conversion funnel? Goal Flow report. What is a metric in Google Analytics quizlet? In Google Analytics, what is a “metric”? The numbers in a data set often paired with dimensions. Which of the following statements best defines data? Organize. They can provide information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they're most engaged with, and how they exit the site. Content groupings allow you to view and compare aggregated metrics by content group name, as well as individual URL, page title, or screen name. (Note: Many ad metrics below can also be applied to display advertising and other channels like email and social media. Fresh features from the #1 AI-enhanced learning platformCrush your year with the magic of personalized studying. Session data is sent to Google and processed by the analytics tool 5. B. Metrics are quantitative measurements. Upload aggregated data tables to Google AnalyticsStudy with Quizlet and memorize flashcards containing terms like to continue operating, every organization needs ____, or money flowing into the organization, revenue ignores _____, but costs are important for assessing an organization's performance, _____ represent money spent by the organization. overview locations traffic sources content. True. Resources. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, to track website behavior within Google Analytics, which steps will you need to complete?, the Analytics tracking code can collect which of the following? and more. C) hey help bring meaning to data. To collect data using Google Analytics, which steps must be completed? Create an Analytics accountAdd Analytics tracking code to each webpage. SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend. However, do not use the standard, single-site Google Analytics tracking code when tracking across domains. S. Click on the “Admin” button and navigate to the view of choice. Flashcards. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. and more. This metric measures the average time a user is engaged on a page. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. You can not use the same index for two or more metrics. What feature would be used to compare two date ranges in a report? A. The total number of visits to your website B. AdWords Campaign traffic, Which report indicates the last page users viewed before leaving your website? A. If you had 1,000 engaged sessions and 10,000 total sessions, your engagement rate would be 10%. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. What is a "metric" in Google Analytics? The numbers in a data set often paired with dimensions. The secondary website actions users take that lead to main actions4. Repeated views of a single page are counted. Metrics are quantitative measurements related to one or more dimensions. You can change your attribution settings in Attribution Settings on the Admin page. Custom Filter Event Tracking Custom Dimension Custom Metric. Universal Analytics. What is a “metric” in Google Analytics? A segment of data separated out in a report for comparison; The dates in your date range; A dimension that can help you analyze site performance; The numbers in a data set often paired with dimensions . Study with Quizlet and memorize flashcards containing terms like Digital analytics is, what is the first step of analytics planning?, which of the following should be the first step you complete during the analytics planning process? and more. The role of HR in supporting step 1, understanding the planning legacy, of the strategic planning. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels. The report can help you compare key engagement metrics over time,. On the one hand, GA4 is a lot more accessible than Universal Analytics. The numbers in a data set often paired with dimensions. 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Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, what does the "users" metric measure?, What is the "bounce rate" in Google Analytics? and more. 1. , The question of how to account for social media marketing ROI is particularly challenging. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics and dimensions. -Only valuable if your site has lots of traffic, Latency to goal (e. The Google Analytics service gives users a view into how their Website is performing in comparison to other Websites of similar size. Prepare for a programmatic. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Phase 2: Analyze the Metrics. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics Using the Measurement Protocol you can: A. Now, you will have access to every metric and stat you could conceive of. Create custom dimensions and metrics for your custom event parameters. Study with Quizlet and memorize flashcards containing terms like If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? User-ID Device-ID Audience triggers Predictive. Google Analytics is one of many integrations found on this page. Study with Quizlet and memorize flashcards containing terms like To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? - Advanced filters - Cross-domain tracking - Event tracking - Custom Dimensions, Filters may be applied retroactively to any data that has already been processed. Hourly, Day, Week, Month views in the time graph B. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using. Traffic, specifically number of visits, is a fundamental. Benchmarking allows you to compare your site's Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other participating Websites. There are two different ways of analyzing marketing data inside Google Analytics: dimensions and metrics. Add the Analytics tracking code to each page of your site. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, 1. The total number of visits to your website B. 1) The site is a machine, each page has a purpose. Google Analytics Individual Qualification Exam Questions. Google Data Analytics Flashcards Quizlet is a set of online flashcards that help you learn and review the key concepts and skills of data analysis using Google tools. Terms in this set (20) What feature collects company-specific data such as Member Status? Custom Dimension. Information that allows for consistent measurement of things that have been proven to matter for the assessment of performance and goals. Social Media Impressions. Study with Quizlet and memorize flashcards containing terms like To collect data from two websites with different URLs using a single google analytics property, what feature must be set up?, Filters nay be applied retroactively to any data that has already been processed. , The solutions gallery allows you to import or share. All Pages report B. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, To collect data using Google Analytics, which steps must be completed?, The Analytics tracking code can collect which of the following? and more. That last line deserves a little more attention: triggering a single request to the Analytics server. c. The component of the Google Analytics platform that manages how your data is processed. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The main website actions users take that accomplish stated business goals3. The percentage of visits when a user landed on your website and exited without any interactions B. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two data ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. 6 (9 reviews) Which is FALSE about marketing analytics metrics? A) It is easy to track the important metrics. Study with Quizlet and memorize flashcards containing terms like Date Range Comparison, Users that had at least one session on your site in the given date range, The percentage of visits when a user landed on your website and exited without any interactions and more. The Audience section contains seven essential metrics. There are seven primary audience metrics to which you should pay attention: Sessions, Users, Pageviews, Pages/Session, Average Session Duration, Bounce Rate, and % New Sessions. When users are shown targeted ads to bring them back to a website and encourage a conversion 3. Each Google Analytics account has at least one "property. Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Study with Quizlet and memorize flashcards containing terms like What is the process by which google analytics collects data, account level, property level and more. An attribute of a data set that can be organized for better analysis. calculated metric b. What feature would be used to compare two date ranges in a report?, 2. A comparison of data between two date ranges. GAIQ study guide Learn with flashcards, games, and more — for free. Sign up. Dimensions Browser Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, What kinds of hits does Google Analytics track? Pageview Event Transaction All of the above, To recognize users across different devices, what. Universal Analytics. Study with Quizlet and memorize flashcards containing terms like Cross Domain Tracking, 3 Most Common Types of Hits, What feature enables you to collect data on Mobile Apps? and more. Of these 5-10, select 1 or 2 as your primary metrics. Google’s Analytics support site provides the following definition: A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. With additional implementation, you can even track what your users searched for on your site and whether they interacted with specific elements. Many report tables display a row for each possible combination of primary and secondary dimension values. Flashcards. Web Analytics: Quiz 1. The active users. Dimensions are attributes, or categories, of data. --The numbers in a data set often paired with dimensions. Increase employee happiness: How happy and satisfied your employees are with their jobs. Without data, it is impossible to show what effect your SEO. After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance You can use SQL to query your data to answer. 2) Marketing objectives: These support the business objective. Session Duration. Learn. Using the Measurement Protocol you can: A send data to Google Analytics from any web-connected device and B send data to Google Analytics from a kiosk or a point of sale system only. js JavaScript library. 5. In most cases you'll have access to a single ___ that's storing data for your website, but if you're managing multiple websites that aren't directly related, then these should be stored in separate ___. Custom Metric, Which kinds of hits does Google Analytics track? A. Test. Buzzsomo, Prowly, Social Searcher. There are two different ways of analyzing marketing data inside Google Analytics: dimensions and metrics. can find under: Admin, user management, tracking info, filters, goals. You can test your knowledge of topics such as data analysis process, data cleaning, data visualization, and data storytelling. 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Google Analytics is a simple-to-use, mostly automated solution for the gathering and analysis of web traffic data. When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only. 98 terms. Study with Quizlet and memorize flashcards containing terms like Sessions, Users, Page Views and more. Bounce rate is single-page sessions divided by all sessions, or the. Peter tags an email campaign with utm_medium=email. , What does Google Analytics call a URL that passes data parameters for reporting?, When does Google Analytics tracking code send a pageview hit to Analytics? and more. The main reason people use Google Analytics goals is that metrics aren't enough. Custom Filter B. RevenueMany report tables display a row for each possible combination of primary and secondary dimension values. Create an Analytics account2. Users. Google Analytics uses the data-driven attribution model by default. A. Study with Quizlet and memorize flashcards containing terms like In Google Analytics, what is the "Bounce Rate"? A. --The numbers in a data set often paired with dimensions. In Multi-Channel Funnel reports, how are default conversions credited? Landing Pages Report. About Quizlet; How Quizlet works; Careers; Advertise with us; Get the app; For students.